这是一个面向 Claude 的开源 SEO 工具包:一个免费的 MCP 服务器(Ryze connector)加一组 MIT 协议的技能说明文件。接入后可以用自然语言让 Claude 做站点审计、关键词研究、排名跟踪、竞品词缺口、外链对比和内容大纲。它不用抓取估算,排名来自你自己连接的 Google Search Console,流量来自 GA4(含 ChatGPT、Perplexity 等 AI 引荐流量),关键词量来自 Google Ads,竞品词与外链数据由内置的 DataForSEO 提供。技能是 Markdown 文本,也可以粘贴到 Cursor、ChatGPT 等客户端里使用。
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcpSkip the setup: use the hosted Ryze MCP (Google sign-in, Search Console and GA4 connected in one step, approval-gated changes).
Open-source SEO + GEO skills for Claude on a free SEO MCP server (the Ryze connector) — keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility — running on your own Search Console, Analytics and ads data through the Ryze MCP, with DataForSEO built in for the data Google won't give you.
No subscription for the tool. No markup on API calls. The skills are MIT — take them, change them, ship them.
"Open source SEO tools" are having a moment. Look closer and most are a UI over the DataForSEO API: you either bring your own key and pay per request, or pay a hosted subscription plus a ~28% markup on every data call. The code is free; the data never was.
This takes the opposite approach:
claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
claude plugin install open-seo-mcp-skills@ryze
Then: "run an SEO audit on mysite.com". The plugin bundles the connector, so step one is optional in Claude Code.
Product pages: Google Ads MCP · Meta Ads MCP
1. Connect the Ryze MCP — in Claude: Settings → Connectors → Customize → add custom connector:
Name: Ryze AI
URL: https://connector.get-ryze.ai/mcp
Sign in, pick your workspace, connect your Google Search Console / GA4 / ads accounts once. Full guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills
2. Install the skills — as a Claude Code plugin:
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
/plugin install open-seo-mcp-skills@ryze
or just copy them:
git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills && cp -r open-seo-mcp-skills/skills/* ~/.claude/skills/
| Skill | What it does | Data source |
|---|---|---|
seo-audit | Full site audit: indexation, CTR anomalies, decaying pages, quick wins | GSC + GA4 |
keyword-research | Seed → ideas → volume/CPC/intent → clustered keyword plan | Google Ads + DataForSEO |
rank-tracking | Position movers between any two periods, no tracker subscription | GSC |
competitor-gap | Keywords a competitor ranks for that you don't | DataForSEO + GSC |
backlink-check | Backlink profile + referring domains vs a competitor | DataForSEO |
ai-visibility | Which AI engines send you traffic and which pages they cite | GA4 AI-referral reports |
content-brief | SERP-driven brief: headings, entities, questions, internal links | DataForSEO + GSC |
seo-vs-ads | Queries you pay for that you already rank for organically | GSC × Google Ads |
Then just ask: "run an SEO audit on my site", "what keywords does competitor.com rank for that I don't?", "how much am I paying for clicks I'd get free?"
| OpenSEO-style wrappers | Semrush/Ahrefs | This | |
|---|---|---|---|
| Tool cost | free code or ~$10/mo hosted | $120+/mo | free (MIT) |
| Data cost | your DataForSEO bill (+~28% markup if hosted) | included | through your Ryze workspace |
| Rankings | estimated from SERP scrapes | estimated | your real GSC positions |
| Traffic | estimated | estimated | your real GA4 |
| AI visibility | prompt-sampling estimates | limited | your actual AI referral traffic |
| Works inside Claude | via MCP | no | native skills + MCP |
What is an SEO MCP server? A Model Context Protocol server that gives Claude, ChatGPT or Cursor SEO data and actions as tools. This one exposes Google Search Console, GA4, Google Ads keyword data, DataForSEO, and optionally Ahrefs and Semrush, through https://connector.get-ryze.ai/mcp.
Is this the best SEO MCP server for Claude Code? It is the only one we know of that runs on your real Search Console positions and GA4 traffic instead of scraped estimates, with rank tracking, audits, backlinks and competitor gaps as ready skills. Install: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp.
Does it cover GEO and AI visibility? Yes. The ai-visibility skill reads GA4 AI-referral traffic (ChatGPT, Perplexity, Claude, Gemini) and reports which pages they cite; the Ryze workspace also tracks brand mentions in AI answers.
Is it free? The skills are MIT and the connector is free to add. Data comes from your own connected accounts, with no per-call markup.
Does it work in Cursor, ChatGPT or Claude Desktop? Yes. Add the same URL as a custom connector; the skills are Markdown and can be pasted into any client.
Ryze MCP tools are namespaced __ (e.g. google_search_console__runRawSearchAnalytics, google_ads__generateKeywordIdeas). When a request shape is unclear, call native__get_provider_docs with the provider (dataforseo, google_search_console, …) — it returns the official API docs. Tool availability can vary by workspace; every skill here states its fallback.
MIT. The skills and this repo are free forever. Data access runs through your own Ryze workspace and your own connected accounts.
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